selective perception examples in business

She finds herself emotionally dependent on her husband. Since the new administration has assumed office, ... selective perception – not so much. When? For example, a person may have done some good work, some time ago which was highly appreciated by his boss. Externally, selectivity is affected by intensity, size, contrast, repetition, motion and novelty and familiarity. It is a process that takes place between the situation and the  behavior  and is most relevant to the study of organizational  behavior. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. This example illustrates the notion of perception, the process by which people select, organize, interpret, retrieve, and respond to information from the world around them. Copyright © Psychologenie &, Inc. 2, No.2; Oct. 2012 57 1. The company on the other hand, has created or triggered the desire in you to buy the phone by promoting the product to make it popular, thereby increasing your awareness about it. We always focus our perception on stimuli that serve to achieve our goal. For scholars of political communication, for example, it is generally understood that processes of political communication involve three main players: political elites, media, and the public. T… Imagine, that you go to the supermarket to buy a few fruits, and you always pick up the ones you know taste good, having made this decision without tasting other fruits. We behave in accordance with our expectations of a person or a situation. This pattern of attributions might cause the manager to decide that the individual’s  behavior  requires a change. She claims she can change him, that there is a good side to him that she will eventually bring out. Selective perception is a very common cognitive distortion that affects your perception. Selective perception is a process by which one only perceives what he/she feels is right, completely ignoring the opposing viewpoints. Expectancy effect : It is the tendency of an individual to interpret any person or object based on how he expects the person or object to be in the first place. What you don’t notice is that all this has always been around you, but you have filtered out these stimuli, because you never really needed that cell phone. Selective perception is a time-saver, a necessary tool in a complex culture. Projection usually arises out of a need to protect one’s own self-concept— to see oneself as consistent and good. Selective Perception: This means a person sees, feels or hears what he wants to and skips other information which are inconsistent to his view. Sign up to receive the latest and greatest articles from our site automatically each week (give or take)...right to your inbox. For example, if dishonesty is associated with politicians, we are likely to assume that all politicians are dishonest. Selective Perception Marketing . It is when someone’s needs, motivations, interests, experiences and past influence what they choose to see or hear (Langton, Robbins & Judge 2009). Personality - Personality traits influence how a person selects perceptions. Selective Perception Marketing . Emotional Intelligence is more Important than Cognitive Intelligence, Compare and Contrast Herzberg's Two Factor Theory with Vroom's Expectancy Theory of Motivation, Consumer Behaviour and Factors Influencing Buyer Behavior, The Engel Kollat Blackwell Model of Consumer Behavior, Organization Structure to Control Systems Design, Consumer Decision Process In Services Marketing, Concept of Reinforcement in Organizational Behavior. Selective perception is a form of bias that causes people to perceive messages and actions according to their frame of reference. Psychology. Our site includes quite a bit of content, so if you're having an issue finding what you're looking for, go on ahead and use that search feature there! But if selective perception causes managers to ignore important information, it can become quite detrimental. Perception is the process by which an individual selects, organizes, and interprets information to create a meaningful picture of the world. Selective Perception Marketing. In short, we watch out for what matters most to us. Stereotyping is the process of categorizing or labeling people on the basis of a single attribute. This information is gathered from the five senses of sight, hearing, touch, taste, and smell. We always focus our perception on stimuli that serve to achieve our goal. The concept of perception is just as important in business as it is in life. There are different factors that may influence selective perception.

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